The company behind PMI 

Founded in Norway in 2000, d2o (Deadline2Online) has been at the forefront of revolutionizing resource management in the hospitality industry. The company’s Performance Management Intelligence (PMI) platform embodies Scandinavian principles of employee well-being and sustainability. Under the leadership of CEO and founder Young N. Nguyen, d2o transitions from deadline-driven practices to enabling hoteliers with real-time resource management.

Customer Focus and Intellectual Brilliance

The d2o team exemplifies qualities such as humility, creativity, innovation, collaboration, agility, customer focus, and intellectual brilliance, all while maintaining an enjoyable work atmosphere. Under the leadership of CEO and founder Young N. Nguyen, along with COO Hoang Nguyen, VP of Strategic Initiatives Henrik Gerdin, and CFO Laurence Massem, this culture of innovation and operational simplicity has enabled d2o to support over 10,000 hoteliers globally.

PMI: Enhancing Productivity and Sustainability

At the core of d2o’s offerings is the PMI platform, designed to optimize resource management and productivity within the hospitality sector. A key feature is the Collaborative Live Forecast, powered by machine learning, which provides predictability amidst fluctuating guest demand and revenues across all profit centers. This tool enables hoteliers to anticipate future demand with minimal error, set unbiased forecasts for the upcoming 12 months, and monitor performance to make timely adjustments. Such actionable data facilitates efficient resource planning, ensuring departments are neither overstaffed nor understaffed, thereby maintaining consistent service quality.

GoGreen: Integrating Sustainability into Daily Operations

Building upon this foundation, d2o introduced PMI GoGreen, a comprehensive sustainability solution tailored for the hospitality sector. GoGreen empowers hotel managers to move beyond mere compliance, integrating eco-conscious practices into daily operations. It allows hospitality groups to break down long-term environmental goals into monthly targets specific to each property’s characteristics and seasonal trends. By importing resource consumption data, hotels can track progress in reducing CO₂ emissions, energy consumption, water usage, and food waste. Predictive analytics guide resource allocation, minimizing waste and operational costs, while fostering transparency and knowledge-sharing through best practice idea banks.

Customer focus, and intellectual brilliance

The team, including COO Hoang Nguyen and VP of Strategic Initiatives Henrik Gerdin, fosters innovation and simplicity in operations. Laurence Massem, as CFO, ensures the integrity and professionalism of d2o, which now supports over 10,000 hoteliers globally.

At d2o, the team is more than just employees; they are individuals eager to contribute to something greater than themselves. With a shared passion for making a tangible impact through their work, they embody qualities of humility, creativity, innovation, collaboration, agility, customer focus, and intellectual brilliance, all while maintaining an enjoyable work atmosphere.

For more details, visit:

• d2o’s About Page
• d2o Leadership Team page