The company behind PMI

Founded in Norway in 2000, d2o has spent more than two decades helping hospitality leaders improve the way they plan, manage resources, and turn operational decisions into stronger financial outcomes. Today, d2o is focused on Profit Conversion Management™ — the management discipline of converting more of the revenue opportunity a hotel creates into the profit it has committed to deliver.

At the heart of this approach is PMI — The Profit Conversion Engine™. PMI connects changing demand, live forecasting, prescriptive operational guidance, and financial goals so hotel managers can make better-informed decisions every day while remaining accountable for their month-end results.

Customer Focus and Intellectual Brilliance

d2o combines Scandinavian principles of simplicity, collaboration, employee well-being, and sustainability with a strong focus on practical hotel operations. Under the leadership of founder and CEO Young N. Nguyen, the team has built a culture shaped by humility, creativity, innovation, agility, customer focus, and intellectual brilliance.

Alongside Young, COO Hoang Nguyen, VP of Strategic Initiatives Henrik Gerdin, CFO Laurence Massem, and the wider d2o team work closely with hospitality professionals to turn complex operational and financial challenges into practical management tools. Today, d2o supports more than 10,000 hoteliers globally.

PMI: The Profit Conversion Engine™

PMI helps hotels translate changing demand and financial commitments into better daily operational decisions. Rather than relying only on static budgets, historical routines, or month-end results, managers use continuously updated information and prescriptive guidance to understand what the hotel now expects and how resources can be aligned accordingly.

A core part of PMI is the Collaborative Live Forecast, which creates a continuously updated view of expected demand across the hotel’s profit centers. This gives departments a shared operational baseline for planning resources and productivity as business conditions change. Managers remain in control of the decisions: PMI provides the forecast, insight, and guidance needed to make those decisions with greater confidence while staying accountable for the financial outcome.

This is the foundation of Profit Conversion Management™: connecting the revenue opportunity with operational execution so that more of that opportunity can reach the bottom line without compromising the guest experience.

GoGreen: Integrating Sustainability into Daily Operations

PMI GoGreen extends the same management principles to sustainability. It helps hospitality groups translate long-term environmental ambitions into measurable monthly goals that reflect each property’s characteristics and seasonal patterns.

By bringing resource-consumption data into the hotel’s ongoing management process, GoGreen helps teams track and manage areas such as CO₂ emissions, energy consumption, water usage, and food waste. Predictive analytics and operational insights support better resource decisions, while shared best practices encourage learning across properties and teams.

Together, PMI’s financial, operational, and sustainability capabilities support a common objective: helping hotel leaders make better decisions today while delivering the financial and environmental commitments they have made for tomorrow.