An annual reduction target, such as decreasing energy per room night from 158 to 100 kWh or water per room night from 850 to 550 liters, is too vague and overwhelming for hoteliers to act on. Amid their many daily tasks and duties, it is easy to lose sight of purpose...
Hoang Nguyen
Making adoption transparent, easy and engaging: The power of the GoGreen index
Another key lesson learned by the sustainability team from previous attempts was the lack of visibility of progress. Communication regarding progress was too extensive to grasp, infrequent, and provided too late for hoteliers to take timely action. As a result, this...
Making it easy to promote knowledge sharing and continuous improvement in eco-friendly practices
The knowledge level of eco-friendly practices can vary drastically from one hotel to another. Sustainability is an evolving field, with new research, technologies, and approaches continuously emerging to enhance good practices. However, the ability to retain knowledge...
Making eco-friendly operations profitable!
Eco-friendly practices are often assumed to be at odds with profitability. However, Strawberry, along with a select few leaders, holds a different perspective and a growing body of evidence overwhelmingly suggests that being more efficient in resource utilization is a...